"Publicists are terrified of Twitter." A celebrity-divorce PR expert tells all: http://t.co/pkFrql5SaMpic.twitter.com/MKRWGBuwPC
— The Cut (@TheCut) July 8, 2015
source https://twitter.com/TheCut/status/618601159981449216
- Often celeb's entourage (make up artist, driver, publicist) knows about split before celeb's significant other
- When sources connected to stars are silent and not willing to defend celeb's relationship while rumors are swirling you know it's dunzo
- Says he heard rumors and knew about Jennifer Garner & Ben Affleck split was coming down the pipeline six months ago
- Affleck announcing now gives time for story to die down before Batman movie release
- Worked for Jlo during Affleck split. Jlo broke up with him & their split was carefully thought out
- Says JLo is notorious for going back to exes and insinuates it would be great press if there was a reunion with Affleck
- Star's personality plays a part in how split announcement is handled. If a star enjoys the attention they will set up photo ops with star wearing black looking sad
- Publicists set up photo ops with agencies right down to time and location
- Worked for Jessica Simpson during Nick Lachey and John Mayer relationships. Nobody loves attention like John Mayer
- Mayer has an aggressive publicist, loooves landing on magazine covers and giving interviews
- States John Mayer paraded Jennifer Aniston in front of press and paparazzi, she's usually more stealth with her photo ops
- Publicists are terrified of twitter and celebs no longer needing to pay somebody to release or control a statement, they can do it themselves. Name checks Taylor Swift, Kylie Jenner, and Kim Kardashian and finalizes with the obvious that social media has changed the game forever.